Fuel Fandom

Fuel Fandom

Figma Launches “Source Material” to turn B2B Software into Culture
Figma debuts an original video series dissecting the moodboards and design references shaping modern culture.

Creators

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Lowe’s launches ‘Into The Blue’. Why the Retail Giant is turning to creators
Moving upstream from affiliate links to original product development, Lowe’s builds ‘Shark Tank for Creators’ to let niche communities decide what hits…
YouTube v Netflix: The Multi Million Dollar War for Creator Exclusivity
As Netflix aggressively buys up digital talent for concurrent streaming, YouTube deploys direct cash, brand guarantees, and algorithmic penalties to…
Creator Collabs Trying to Light up Culture
Wingstop Cool as Ranch, But Not Fire Like Hot Sauce

Vertical Video

Toyota Racing Bets on Creator Entertainment with Pit Stop Tonight
Trading legacy race-day ads for YouTube talk shows, Toyota teams up with Kareem Rahma to pull NASCAR drivers out of the helmet.
Jamie Oliver Pivots to brand-funded microdramas
Life360 finances a vertical dramedy series as Oliver restructures his global business for mobile audiences.

Partnerships

41% Think Your Sponsorship Is Forced.
Here’s what audiences really think of your brand in their favorite shows

Collaborations

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Lowe’s launches ‘Into The Blue’. Why the Retail Giant is turning to creators
Moving upstream from affiliate links to original product development, Lowe’s builds ‘Shark Tank for Creators’ to let niche communities decide what hits…
Creator Collabs Trying to Light up Culture
Wingstop Cool as Ranch, But Not Fire Like Hot Sauce
McDonald’s turns XBOX gaming lore into real-world menu items
The spot, created with Leo UK, sees McDonald’s partner up with XBOX major gaming franchises for a fan-first 360 campaign
Fuel Fandom
Fuel Fandom
Where culture, content, and brand collide. Get the latest on the collabs, drops, and partnerships defining fandom—and learn how to fuel yours.
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Where culture, content, and brand collide. Get the latest on the collabs, drops, and partnerships defining fandom—and learn how to fuel yours.
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