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Lowe’s launches ‘Into The Blue’. Why the Retail Giant is turning to creators
Moving upstream from affiliate links to original product development, Lowe’s builds ‘Shark Tank for Creators’ to let niche communities decide what hits…
22 hrs ago
YouTube v Netflix: The Multi Million Dollar War for Creator Exclusivity
As Netflix aggressively buys up digital talent for concurrent streaming, YouTube deploys direct cash, brand guarantees, and algorithmic penalties to…
23 hrs ago
Creator Collabs Trying to Light up Culture
Wingstop Cool as Ranch, But Not Fire Like Hot Sauce
Aug 31
Toyota Racing Bets on Creator Entertainment with Pit Stop Tonight
Trading legacy race-day ads for YouTube talk shows, Toyota teams up with Kareem Rahma to pull NASCAR drivers out of the helmet.
Aug 27
Influencer Marketing is a Black Hole (and you know it!)
Here's a Better Budget Bet.
Apr 30, 2025
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Vimeo Empowers Creators to Launch Independent Streaming Services
The End of Studio Dependence?
Apr 8, 2025
1
Lights, Camera, Creators: Can Hollywood Learn to Share the Spotlight?
As Influencers Amass Billions in Brand Dollars, the Traditional Film Industry Faces a Choice: Adapt or Fade.
Apr 1, 2025
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YouTube Is Officially TV’s Biggest Distributor.
Now What?
Jan 28, 2025
How DE&I Became a Double-Edged Sword
DE&I was supposed to lead us into a more meaningful era of humanity. But as Meta scraps its DE&I programs it raises a tough question: Have we been doing…
Jan 17, 2025
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