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Lowe’s launches ‘Into The Blue’. Why the Retail Giant is turning to creators
Moving upstream from affiliate links to original product development, Lowe’s builds ‘Shark Tank for Creators’ to let niche communities decide what hits…
22 hrs ago
YouTube v Netflix: The Multi Million Dollar War for Creator Exclusivity
As Netflix aggressively buys up digital talent for concurrent streaming, YouTube deploys direct cash, brand guarantees, and algorithmic penalties to…
22 hrs ago
August 2026
Creator Collabs Trying to Light up Culture
Wingstop Cool as Ranch, But Not Fire Like Hot Sauce
Aug 31
Figma Launches “Source Material” to turn B2B Software into Culture
Figma debuts an original video series dissecting the moodboards and design references shaping modern culture.
Aug 31
41% Think Your Sponsorship Is Forced.
Here’s what audiences really think of your brand in their favorite shows
Aug 31
Toyota Racing Bets on Creator Entertainment with Pit Stop Tonight
Trading legacy race-day ads for YouTube talk shows, Toyota teams up with Kareem Rahma to pull NASCAR drivers out of the helmet.
Aug 27
Jamie Oliver Pivots to brand-funded microdramas
Life360 finances a vertical dramedy series as Oliver restructures his global business for mobile audiences.
Aug 27
McDonald’s turns XBOX gaming lore into real-world menu items
The spot, created with Leo UK, sees McDonald’s partner up with XBOX major gaming franchises for a fan-first 360 campaign
Aug 26
April 2025
Influencer Marketing is a Black Hole (and you know it!)
Here's a Better Budget Bet.
Apr 30, 2025
1
Will UK Audiences Foot the Bill for the Proposed Streaming Levy?
Probably. The Streamers won't eat the costs... let's be real!
Apr 16, 2025
Beyond the Billboard
Navigating the Perils and Promise of Brand Story Films
Apr 15, 2025
Vimeo Empowers Creators to Launch Independent Streaming Services
The End of Studio Dependence?
Apr 8, 2025
1
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