Collaborations

Lowe’s launches ‘Into The Blue’. Why the Retail Giant is turning to creators

Moving upstream from affiliate links to original product development, Lowe’s builds ‘Shark Tank for Creators’ to let niche communities decide what hits…

22 hrs ago

Creator Collabs Trying to Light up Culture

Wingstop Cool as Ranch, But Not Fire Like Hot Sauce

Aug 31

McDonald’s turns XBOX gaming lore into real-world menu items

The spot, created with Leo UK, sees McDonald’s partner up with XBOX major gaming franchises for a fan-first 360 campaign

Aug 26

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