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Jamie Oliver Pivots to brand-funded microdramas

Life360 finances a vertical dramedy series as Oliver restructures his global business for mobile audiences.

Aug 27, 2026
∙ Paid

Dispatch Insight: Following a corporate review that saw the Jamie Oliver Group slash 25% of its workforce, the celebrity chef’s media business is executing a hard pivot away from legacy broadcast TV toward brand-funded digital entertainment.

With former Sustainability Chief Alison Corfield stepping into the Brand Director role and creative outfit Baby Te…

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