It's time. Brand Funded Content deserves a rebrand.

For years, branded integration was met with skepticism in the TV and film industry—the ick factor was real. See how it's changing.

Product Placement brings to mind cringy brand moments awkwardly shoved into scripts, clunky mentions you could smell from a mile away, and content that felt more like ads than authentic storytelling.

‍‍

Today, that narrative is changing.

‍

The best content doesn’t need to feel like an…